TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, here rivalry between conventional